A small bird (green) on the "Kintaro" hand symbolizes the Nature of Minami-ashiagra, his hair (blue) symbolizes intelligence, "Kintaro" bib (red) for passion, and the strong lines of his body image that the city is full of life. (Established on April 1, 1992)
How do they use it? Good question!
For example, at every corner of the town, they put the "Kintaro" symbol mark to show the direction to the city tourist attractions.
I love the sumbol, and you will like it.